ICN and SRX connect to develop local manufacturing and import replacement
SRX is one of Melbourne’s best kept secrets. Without knowing it you experience the results of their work every day.
Operating for nearly 25 years, SRX produces a wide range of electronic manufacturing services to clients in sectors as diverse as medical, industrial, defence, communications and automotive.
At a time when there is significant pessimism about manufacturing in Victoria, SRX is showing exceptional growth in a sector that experiences strong overseas competition.
This swimming against the trend has come about by partnering with major domestic and global innovators. SRX’s skilled team of engineers and dedicated production employees led by the vision of senior management have achieved local input of critical electronic components into a wide range of products including automatic doors at Bunnings and Coles (Dorma), sleep apnoea products (Resmed) and Apple compatible hearing aid adjustment units (Blamey & Saunders). In addition they produce the printed circuit boards for traffic light controls (Tyco Safety), ultrasound devices (Konica Minolta) and complete point of care bio-medical instruments (Axxin) for world-wide use in Infectious disease testing to name a few.
In 2013 SRX attended the Victorian Manufacturers Hall of Fame awards where General Manager Australia, Jeff Malone approached two ICN consultants to seek their thoughts on what path SRX could take to win the main award the following year.
With the help of ICN, SRX embarked on a strong promotional campaign which included articles published in local council and targeted industry association magazines that were seen and read by potential clients. One such company, Siemens Australia, approached them having read about the strong expertise and dedication SRX could bring to Siemen’s own business model.
Through the vast amount of opportunities that ICN are exposed to, ICN are consistently sharing information with SRX and assisting them with industry introductions across the country.
Peter Moore, ICN Regional Manager said; “SRX are easy to work with, they are passionate and deliver a competitive technical product into a market hammered by imports”.
When nomination season approached for the 2014 Manufacturer of the Year awards ICN endorsed the nomination for SRX Global who ultimately took out the prestigious top award of Manufacturer of the Year – Large Company, with Minister for Manufacturing, David Hodgett congratulating them for their commitment to creativity and sustained contribution to manufacturing excellence ‘that will take Victorian manufacturing to the next level’.
Promoting the company through networking and collaborating with industry associations, such as member based networking association META, has been fundamental for SRX with Mr Malone saying; “We’ve got to fit with someone and develop a reputation. We do that by solving their problems. ICN has been a critical piece of that puzzle”.
SRX is a leading Electronic - Manufacturing Service (EMS) company, committed to providing high quality Contract Electronics Manufacturing. SRX is the single, largest EMS provider in Australasia with greenfield expansion into Malaysia in 2010, providing Original Equipment Manufacturers (OEMs) with access to low-cost production options. To find out more about SRX Global visit their website at www.srxglobal.com