18 July 2016

Capability statement – what is it and why it’s important?

There are many ways to promote your business and show what you can do for your clients. A capability statement is one tool to help you showcase general and specific information about your business in one document.

For some organisations developing a capability statement can be an overwhelming task. Knowing what to include, where to get the information, how much to write, how to present the information are all common questions. On top of this, finding the time and resource can be challenging also.

The first step to getting a better handle on this subject is to understand what a capability statement is, why it’s important and finally how to prepare one.

So what is a capability statement?

A capability statement is a communication tool to show your clients, at-a-glance, what your business is and what you can do for them.

It may also be helpful to think about what a capability statement is not. It is not meant to be a comprehensive report that covers every single aspect of your business, nor is it a document that you write once and file away never to be seen again.

Think simple, high-level, key points and easy to read.

Why do you need one?

When responding to a tender, the application may request a capability statement to support your submission. The decision-maker will use the information in the capability statement to verify your organisation’s abilities and experience to meet project specifications or other criteria. It also presents your organisation as professional and helps you stand out against your competitors.

If you’re after more information, download our free capability statement quick guide. In this document you will get more information, some tips to get you started (or to help you review what you already have).

In the next capability statement blog we will give you further tips on actually writing your capability statement.

Download the free guide.